Privacy Policy

We’ve created this privacy policy to demonstrate our firm commitment to ensuring that your data is private. It may look like a lengthy piece of literature, but it's sole purpose is ensuring that you know exactly how any data that you choose to share with us is used. We know that you place great trust in a company when shopping online and we're committed to ensuring that trust is protected at all times!

The following policy sets out the different areas where your privacy is concerned and outlines the obligations & requirements of you, the user, the website and me, the website owner. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

We, as owners of, take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of you throughout your visiting experience.


1. Who am I?

We are Clouds and Currents and our registered business address is 6 Queen Street, Coggeshall, CO6 1TS. Our postal address is Clouds and Currents Ltd., Offices Rear of Frettons, 41 Main Road, Danbury, Essex CM3 4NG.

2. Who and what this policy applies to

This Privacy Policy applies to any information collected and or stored about you, and any information you provide about others.

The Policy deals with how we handle “Personal Data” as it is defined in the GDPR (General Data Protection Regulation). Personal Data, as described by the GDPR is data such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.

We handle Personal Data within our business, as well as potentially storing Personal data in our systems on behalf of our customers and users that input Personal data into my systems.

This Privacy Policy does not apply to information we collect about businesses or companies, as this does not come under the “Personal Data” section of the GDPR. However, it does apply to information about the people in those businesses or companies that we store.

This Policy applies to all forms of information, physical and digital, whether collected or stored electronically or in hardcopy.

If, at any time, you provide Personal Data or other information about someone other than himself or herself, you warrant that you have that person's consent to provide such information for the purpose specified.

This website is intended for use by adults. While children under age 18 are welcome to access this website, consent of a parent or guardian is advisable. The services and content (such as blog posts) are created and marketed to adults.

3. How information is collected

Information on our website will be collected in association with your use of a contact form, mailing list sign-up form, blog comment or by purchasing a product from the website.

Our website’s contact form requires users to provide certain “Personal Data” contact information. We collect user’s name and e-mail address when they fill out a form and use this information to facilitate our communications with that user. This information is stored only on our email server as an email. None of this information is matched to any information that may be collected by other components of the website.

We do not rent, sell or exchange user information, and restrict access to user information.

When you sign up for our newsletter, only your email address is added to our mailing list database, which is handled by MailChimp. Please review MailChimp’s own Privacy Policy on how they handle your information.

MailChimp have activated the EU-US Privacy Shield and are qualified and GDPR compliant in order to receive and process your information.

We do not or will not knowingly sell or share this information with any third parties.

The purpose of collecting this information is solely to provide the subscriber with quality content, access to offers and marketing communications.

If you subscribe or asked to be subscribed to a particular newsletter or automated sequence of emails, you will be added only to the appropriate list. We operate ‘double opt-in’ lists so you will need to reconfirm your subscription regarding each opt-in.

You may cancel your subscription and revoke your consent to the storage or processing of this data at any time. The unsubscribe option is available in every automated communication sent by

When you submit a comment to our website’s blog, the IP address of the device used is stored for our security in the event the author enters unlawful content. Your name and email address are required to submit a comment. This information is stored in the Shopify database but does not match to any information that may be collected by other components of the website.

When purchasing products from this site, a user must supply their full name, email address, telephone number and delivery details so that we may be able to contact them if there is an issue with their order. The IP address of the device used for said purchase is stored in the Shopify database but not matched to any information that may be collected by other components of the website.

We may disclose a user’s contact information in the good-faith or belief that such disclosure is necessary to protect us and our website, or enforce the applicable Terms and Conditions, in conjunction with an investigation or legal, equitable or administrative action or proceeding.

4. How long is data stored?

Personal Data is only stored for the duration of time that it is needed. Data that is stored for the sole use of signing up to our newsletter and will be kept until such data is manually removed by the user by unsubscribing, which they can do at any time.

Stored data that has been sent via a contact form on our website will be kept for the duration of required communication.

5. Opting “in” or “out”

We are committed to providing users of our website with the choice to receive or not receive emails and/or other communications from me. We only send communications to existing customers (online or offline) and users of the site who have requested or consented to receive emails about our products. We do not and will not purchase or sell email lists or use purchased or harvested e-mail lists.

All ways of collecting Personal Data on our website are opt-in, and you will always have the opportunity to opt-out. In order for us to receive any Personal Data from you, you will need to actively choose to opt-in when filling out any of the forms on my website.

You will always have the opportunity to unsubscribe to our newsletter at any time.

If you believe that you have received information from us that you did not opt in or out to receive, you should contact us using the details below.

6. The security of your Personal Data

The security of our website and your information is of the utmost importance to us. Our website has security measures in place to protect the loss, misuse and alteration of your information under our control, but we make no assurances about our ability to prevent any such loss, misuse or alteration, and we shall bear no liability to you or any third party from any loss, misuse or alteration. We do not warrant that your access to the website is completely secure.

We are not responsible for the privacy or security practices of any third party. The collection and use of your Personal Data by such third parties may be subject to separate privacy and security policies.

If you suspect any misuse or loss of, or unauthorised access to, your Personal Data, you should let us know immediately by contacting us at the email address below.

7. Your rights as an individual

Under GDPR, you have the right of access to the information stored about you. For clarity, aside from the obvious IP and cookie data collected about your device, ONLY collects name and email from any part of the website: Contact form, Opt-in pages and through checkout. Details of credit and/or debit cards are taken on this website but stored on Shopify’s server. You can find out more about how Shopify protect your data here -

If you cannot update your own information, we will correct any errors in the Personal Data we hold about you within 7 days of receiving written notice from you about those errors.

It is your responsibility to provide us with accurate and truthful Personal Data. We cannot be liable for any information that is provided to us that is incorrect.

You may cancel any subscription or revoke your consent to the processing (including storage) of this data at any time with immediate effect. As a data subject (a real person) your individual rights include: right to be informed; right of access; right to rectification; right to erasure; right to restrict processing; right to data portability; right to object; right to not be subject to automated decision-making (including profiling).

8. Contacting Individuals

From time to time, we may need to send you important notices, such as changes to our terms, conditions or policies. As this information is important to your interaction with us, you may not opt-out of receiving these communications.

9. Contacting Us

All correspondence with regards to privacy should be addressed to: Clouds and Currents Ltd, Offices Rear of Frettons, 41 Main Road, Danbury, CM34NG or email You may contact us by email in the first instance.

 Your Personal Information

All information provided by you is only used to ensure the best possible shopping experience. All information is strictly confidential. Your personal information will not be shared, circulated, nor modified in any way without your consent, and in line with the 1998 UK Data Protection Act.

If you place an order with us, we request certain personal information. You must provide contact information (such as name, email and delivery address) and financial information (such as credit card number, expiration date and the 3 digit security code). We use this information for billing purposes and to complete your order. If we have trouble processing an order, we will use your contact information. Your telephone number is required for shipping purposes in case relevant parties need to contact you regarding the delivery of your order.

We use third-party analytics software to further improve your experience on our website. We reserve the right to modify this privacy policy at any time, so please review it frequently. If we make significant changes to this policy, we will notify you within this Policy page and by a notice on the website in general.

Our Website

Clouds and Currents Ltd strives, to the fullest extent possible, to provide accurate and updated content on this website. It may be necessary, from time to time, for price changes to occur, sold out goods and other unintentional errors to appear on our website. We reserve the right not to be liable for these errors or changes and neither Clouds and Currents Ltd, nor any employee or representative of Clouds and Currents Ltd will be liable for damages arising from the use of this website or the products sold here. Please be aware that this site includes links to other sites that may contain policies and practices that are different from ours, for which we do not accept liability.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time at our sole and absolute discretion. Please check this website regularly for changes.

This was last updated in September 2019.